Search engine optimisation is a great affordable way to promote your business by boosting traffic to your website. Here are some affordable SEO tips from partnerships for change, that can be used to boost your business’ Google ranking.
1. Search Engine Listing’s
This is a relatively simple way to begin generating traffic to your website especially if you plan on uploading fresh content weekly. It involves submitting new content for indexing on various search engine directories such as Yahoo!, Google and Bing. This is a free service offered by the major search engines but you can also use smaller engine directories to get it done.
2. Reciprocal Linking
Linking other websites to your site is one way you can use to promote your website’s credibility. Link your site to a number of high-ranking and high-quality sites that contain relevant information for your readers. News articles, link exchange, guest blogging and forum posting are just some of the website options that you could use to promote your website. Inbound links can do a lot for your website’s SEO ranking but make sure to do it slowly to avoid getting banned from the search engines. If you’re unsure about this, then partnerships for change can do this for you at an affordable price. Here at partnerships for change, we have over 15 years experience in SEO UK marketing.
3. Upload quality content.
Focus on providing quality content for your readers. Interesting content will captivate your audience as well as convince some of them to share your content on their own blogs and social media sites. Google authorship will come in handy if you’re creating a company blog as it will allow you to rank higher in Google by linking all your articles together. Notify your readers each time you post a new article by sending out social media messages. Keep checking your blog’s progress to find out what’s working and what’s not.
4. Use Google Local Business.
Submitting your website to Google Local Business will help you attract a local audience. Doing this will allow Google to provide you with website promotion ideas and to register business information such as contact information and address for free.
5. Website optimization.
The layout of your website must make it easy for readers to navigate. The website speed should be fast to avoid driving away readers. Create captivating tags and meta descriptions for each page to help boost the rates of the search engine clicks. Again, if you’re unsure about this, then our SEO team here at partnerships for change can do this for you. You can contact us here.
6. Keyword research
Having an idea of the kind of words and phrases that your target buyers might use to get to your site will help you come up with competitive and popular keywords. Try to use long-tail keywords or short phrases instead of single words as much as possible. This will allow you to narrow down your audience to a more specific group while leaving out those who are not a perfect fit.